GIVENCHY shoot- final images and evaluation

 Here are a few of my final images for my givenchy shoot with tolly. I was really happy with how this shoot turned out. The studio set up was a black backdrop, black side boards and a beauty dish. I did this as I wanted an image with glowing, flawless skin. Obviously, the make up is the main focus for this shoot, as it is a beauty advertorial, so I wanted a lighting set up that would compliment the make up.

I created this look based on Givenchy's autumn/ winter ads. I really liked their adverts with more of a darker vibe, the make up is generally very simple and clean, often with the focus mainly being a bold lip. I chose to do a very natural and glowing base, as this is something that is very common with Givenchy's ads.

As my jam shoot had an overall mellow and chilled out out feel, I wanted to create something with a similar vibe. However, givenchy's ads are very clean and usually include a bold eye and lip. Their adds never actually involve a huge amount of colour, they usually use deeper tones rather than bright colours. I want    my model to pose with her eyes closed, to look as if she is lost in the music. rather than reggae, this time this look is inspired by soft rock, which is why i have gone for a dark look.


We spent around 30 minutes shooting after setting up. We didn't take long as I knew the exact poses i was after ( demonstrated in these pictures) although, we did play around with some other      poses just in case we found something that worked better.
I have always really struggled with photoshop and i still find it extremely frustrating, but I am really pleased with my progress this term. I now feel that i have a basic understanding of a staple photoshop skills. I look forward to extending my knowledge next year. The image below is my final edited image- all i really did was play around with brightness and contrast, and get rid of blemishes. I also used the paint tool to darken the eyelashes to make them look fuller, this is because the camera picked up the gaps between every lash and you could tell that they were false. This was a skill that I learnt this term which i was really excited about! I also used the same tool to tweak the lips slightly, this was just right in the inside as the lipstick had worn off slightly. The last thing i did was used the frequency separation tool to smooth out certain areas of skin.

Unfortunatley, due to a serious technology related mishap, i can't post my final image with the givenchy logo on my blog, however it is on my PDF hand in.

 When placing the logo and product on my image, i chose not to include a product. I had planned to place the perfume bottle in one of the bottom corners, but when i did i just didn't like it at all. I then tried just the givenchy logo at the bottom of the image and i was really happy with it. There are givenchy beauty ads that just contain their logo, so this is what made my decision final.

I was quite worried about this shoot ( photography equipment still scares me a bit) as it had to be very specific and suit the brand. However, once i got into it and got some good ideas i really enjoyed it. It was a really good experience as i know that in this industry i will be working to a brief most of the time.

Bellow are both the story board for this shoot with the call sheet.